CLO Virtual Fashion

Evolved from the word “clothing”, CLO Virtual Fashion is a company set out to virtualize every single garment on earth. The initial wordmark of CLO was created by combining the color blue (representative of technology) and a sewing stitch (representative of fashion) to create a new symbol of linking virtual garments with the real world.

In 2019, CLO Virtual Fashion was reborn with a new CLO wordmark to celebrate its 10th Anniversary. The renewed wordmark was changed to black to connote the genuine trust that has been established with our users over the past ten years and the stitching was modified to become more rhythmical, flexible, and elaborate.

Additionally, the new wordmark is an effort to exemplify CLO Virtual Fashion’s in-house culture and approach to guiding the future of the fashion industry by understanding and recognizing the foundations of fashion.

CLO BLACK

HEX #323236

R50 G50 B54C10 M0 Y0 K87Pantone Black 6 UP

CLO WHITE

HEX #FFFFFF

R255 G255 B255C0 M0 Y0 K0Pantone P 1-1 C

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Company Name Regulations

CLO

To innovate the way we communicate fashion.

  • 64B1E6
  • 323236
  • 898B8E
  • FFFFFF
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Marvelous Designer

Virtualize all fabrics in the world with Marvelous Designer.

  • FBC400
  • 18181C
  • FFFFFF
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closet

Make people enjoy communicating in fashion.

  • 42CDDD
  • 484B58
  • A4A6A8
  • FFFFFF
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Benefit by clo

Transforming the way we consume garments by virtual fitting.

  • FF674C
  • 18181C
  • 888A8D
  • FFFFFF
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For all press-related inquiries,

please contact press@clovirtualfashion.com